Building An Audience Is Complicated. This is how you START & SCALE. 

Bruce Academy gives you the marketing skills to grow your personal brand. Learn how to build and monetize an audience. Get all the checklists, templates, and trainings you need to get the word out about what you do.

What is Bruce Academy?

Bruce Academy is your one-stop shop for marketing your personal brand. It is a platform filled with training, resources, and an exclusive community, to help you get the word out about what you do. This platform trains you and your team to become world-class marketers for building your personal brand so you can sell your expertise, create content, and GROW your brand.

Members Get…

You get all the training, resources, and group support to make sure you’re marketing yourself in a way that generates sales. These are the skills that will show you how you get the word out about what you do.


You get tons of marketing training that shows you how to market yourself. And we are constantly adding more

Facebook Group

If you need help implementing anything, ask questions inside our Facebook group


Templates & Resources

You get our templates and standard operating procedures from our business so you don’t have to reinvent the wheel 


Personal Diary

Access to a personal diary of an entrepreneur so you can see the reality of building a business 

Want to build and monetize an audience for your personal brand? Create online courses, coaching, or memberships? These are the resources and training you’ll need to START and SCALE!

What You’ll Learn


Building your personal brand from scratch


The exact steps to build your online course


The best ways to build your following


Creating irresistable offers


The phone sales funnel to get appointments


Webinar and sales video funnels with examples


The email marketing strategy we use


Daily activities to grow your brand


Finding the right market for your brand


How to separate yourself from other brands


Building your YouTube Studio


Improving your presentation skills on camera


Creating persuasive presentations


And more. A whole lot more

What’s inside?

Your Vision & Mission

Get the training that helps you stay motivated. Clarify your goals so you know exactly where you’re going and what steps to take.


Retail Price: $49
Included With Membership

Phone Sales Funnel

This is the phone sales funnel we personally use to sell high ticket programs. Get the scripts, templates, and step-by-step training.


Retail Price: $297
Included With Membership

Creating Your Alter Ego

It’s not about turning on beast-mode. It’s about becoming the beast. Creating an alter ego is one of the most powerful things you can do to accomplish anything. 


Retail Price: $197
Included With Membership

Time Management

This training shows you how to stay productive and learn exactly which daily activities you have to take to grow your personal brand.


Retail Price: $97
Included With Membership

Webinar Funnel

This programs walks you through the process of creating a webinar funnel to sell your programs. Scripts and email promo templates included.


Retail Price: $197
Included With Membership

Creating Online Courses

What goes into building an online course? This program walks you through the details to create your own online program. Get the checklists, training, and more.


Retail Price: $297
Included With Membership

Creating Offers

Get the training that shows you how to create offers people want. Learn to create programs and services that people buy so you increase sales.


Retail Price: $97
Included With Membership

Brand Positioning

This programs gives you ideas on how to make yourself stand out from the rest. You’ll learn different ways to position your brand.


Retail Price: $97
Included With Membership

Over 20+ Programs. New courses added every month!

We’re constantly adding new training and resources for our members.


Get Unlimited Access


You get several templates and resources so you don’t have to start from scratch. Use our standard operating procedures, templates, resources, & swipe files to build your own marketing campaigns faster.

Private Diary

How do you show people the reality of building a business, not just the rah-rah feel-good stuff? You’ll get access to a private blog so you can get more of a behind-the-scenes perspective about what’s going on, on a personal level. You’ve been warned!

Private Members-Only  Group

You get access to a supportive community to help you grow your brand. Whenever you have a question about building and monetizing your audience, post it inside the group and you’ll get an answer.

There’s no need to go at it alone. Brainstorm and work with members to improve your marketing skills and grow your brand.

    You have the ability to package and sell your expertise. Let us save you years of time and money by showing you the exact marketing strategies to build and monetize an audience online

    From: Benji Bruce

    I’ve seen a lot of people try to grow their personal brand through content creation and I’ve noticed a huge problem…

    Let me ask you a question…

    Why haven’t YOU reached more people and generated more sales with your personal brand?

    For every 1 person crushing it online, there are hundreds who died trying. 

    You see tons of people crushing it online, dominating their industry, so what are they doing differently?

    Most people don’t know what they should be doing on a day to day basis to market themselves. They hear the same advice about how you should ‘create content’ but…what else?

    It’s cool to create content but how do you generate sales? How do you monetize your brand? 

    Most people were trained wrong. They focus too much on their social media followings.

    And I have a saying…

    If your social media following is bigger than your bank account then you’re building your business wrong.

    Most people spend years trying to figure out what I could’ve taught them in weeks.

    And maybe you feel like you’ve been running in circles. Doing a lot, but not getting any traction.

    What’s up with that? What are you doing wrong?

    If you’ve struggled with your marketing then please listen…

    Your problem is that you’re going at this alone

    One of the dumbest things I did was not having a mentor show me the ropes.

    I started out as an illusionist. I learned marketing on my own and it took me a long time to figure it out.

    Then I started an online brand in the public speaking niche. And like a dummy, I went at it alone…again.

    And can you guess what happened? Yup. It took me a long time to make sales online.

    I started out by focusing on content creation. I created content on a daily basis.

    And do you know how many sales I generated? Let’s just say it sucked.

    Eventually I started modeling a company that generated over $50 million a year in sales. I dissected what they were doing differently than me.

    One thing they did differently is that they emailed every day.

    I thought, “Wow. Emailing your list every day? That’s a little too much.”

    Then I said to myself, “Uh Benji…they’re doing over $50 million in sales. I think they know a tad bit more than you do.”

    So I started emailing every day.

    Long story short, I hit $93,000 in a month.

    When I told my mom, she said “Wait…you mean NINETY-THREE-HUNDRED DOLLARS. Right?”

    I said, “No. Ninety-three-THOUNSAND in a month.”

    I think she gasped for air at that point.

    I’m not saying this to impress you. I’m saying this to show you the impact someone can have on your life if you learn from the right people. If you get the right mentorship.

    The Bruce Academy is that mentorship for you.

    It has the ability to alter the course of your entire life.

    And you have the ability to alter the course of other people’s lives once you start selling your expertise the right way.

    You need to master this stuff.

    You need to stop dabbling and start commiting. It’s time to dominate your industry.


    Why spend years and hundreds of thousands of dollars figuring this out yourself? Get the right things done so you can start dominating your industry

    Frequently Asked Questions

    How do I cancel my membership?

    Wow, you haven’t even started and you’re already looking to cancel? Just kidding. Cancelling is easy. Go to ‘Your Profile’ in the menu. Click on ‘Payment Hub’. And you’ll see a subscription tab. From there, you can easily cancel your membership.

    Can you guarantee my results

    Anyone who says yes to that is lying to you. I don’t know you (yet) so there’s no way I can claim that you’ll get the same results as me or anyone else in the program. 

    Everyone’s brand is different. Everyone’s work ethic is different. And naturally, everyone’s results are different.

    The real question is…are you going to put in the work?

    Is this for beginners or advanced marketers?

    Both. If the training is too advanced, feel free to ask questions inside our group. There are no stupid questions. We are here to train you in the marketing tactics that are working right now so you can implement immediately.

    How often do you release new content?

    Every month

    Once I become a member, where should I start?

    Start with the Vision & Time management training. You need to have a vision for where you’re going with your business. And you need the time management skills to be practical on how you get there. With all the other training, feel free to go at your own pace and jump around. We are providing you with the skills you need to become a master marketer so the skills can be learned in any order.

    What if I can't show up to the live weekly sessions?

    Shame on you. Just kidding. If you can’t show up to the live sessions, watch the replay. You can find the replays inside the group and on the Bruce Academy site.

    Do you make your money teaching people how to make money?

    No. It seems like everyone is making money online by teaching people how to make money online. Kinda funny.

    We make our money in the public speaking niche. We train professional speakers.

    So everything you see inside the Bruce Academy shows you the tactics we used build that personal brand…you just have to duplicate it.