Look Over My Shoulder As I Grow A Personal Brand To Multiple 7 Figures

Become a fly on the wall so you can see the daily activities I engage in to monetize my audience. Bruce Academy gives you the marketing skills to grow your personal brand, as well as a behind-the-scenes look at what I’m doing on a day to day basis. Learn how to build and monetize your audience by modeling what I do. Get all the checklists, templates, and trainings you need to get the word out about what you do.

What is Bruce Academy?

I built a 7 figure brand in the public speaking niche even though nobody knew who I was.

And you’re about to get front-row seats on how I’m growing the brand so you can duplicate my strategy for monetizing a brand in your industry.

Why am I doing this?

Awhile ago hit 100k in a month with a small audience (if you want to read about my story on how I did it then scroll down or click here

I started to rebrand the business for a bigger audience and I thought It would be the perfect opportunity for others to look over my shoulder as I do it.

You’re going to learn how to build and monetize an audience by DEMONSTRATION. No fluff. No theory.

Nowadays it’s hard to tell who’s the real deal and who’s posing.

Most people making money with a personal brand aren’t teaching others how to do it. Why? Because they’re too busy doing it to spend time teaching it.

When you read my story, you’ll notice I didn’t want to start the online brand because I was making too much money performing as a mentalist/keynote speaker. 

And the same goes for building an audience. 

I spent all my time building a 7 figure brand in the public speaking niche so I didn’t see any reason to show people what I was doing to monetize my audience.

And then I had a brilliant idea…

“Why don’t I SHOW everyone how I’m monetizing my audience? People can learn by example so I don’t have to change anything I’m doing. I just have to show them. Damn you’re a genius. You sexy beast. You sexy sexy beast.”

You’re going to get a glimpse into an entrepreneurs thoughts. 

You’ll see all the tactics I use to build an audience. 

You’ll see exactly how I get sales. 

The checklists I use. The resources. 

You’re about to have access to everything.

If you’re building an audience but it’s not growing as fast as it should, I’m willing to bet that the REAL REASON you’re stuck isn’t what you think it is.

How helpful would it be if you could see exactly how someone

is building their brand so you can duplicate it?

You’re going to look over my shoulder and see everything I do. 

That’s what the Bruce Academy is about. It’s only $95 per month and you’ll have access to how I’m building the business. You can cancel at anytime (you don’t need to talk to us to cancel, you can cancel your membership on your end).

And while you’re looking over my shoulder, I’ll hold you accountable to growing your brand through the members-only community. 

Bruce Academy is your one-stop shop for marketing your personal brand.

It is a platform filled with training, resources, and an exclusive community, to help you get the word out about what you do.

This platform trains you and your team to become world-class marketers for building your personal brand so you can sell your expertise, create content, and GROW your brand.

Members Get…

You get all the training, resources, and group support to make sure you’re marketing yourself in a way that generates sales. These are the skills that will show you how you get the word out about what you do.

But the most valuable part of Bruce Academy is your access to the personal diary. You’ll be able to follow along with all the daily activities I engage in to monetize my audience.



You get tons of marketing training that shows you how to market yourself. And we are constantly adding more

Facebook Group

If you need help implementing anything, ask questions inside our Facebook group


Templates & Resources

You get our templates and standard operating procedures from our business so you don’t have to reinvent the wheel 


Personal Diary

Access to a personal diary of an entrepreneur so you can see the reality of building a business 

Want to build and monetize an audience for your personal brand? Sell online courses, coaching, or memberships? These are the resources and training you’ll need to START and SCALE!

What You’ll Learn


Building your personal brand from scratch


The exact steps to build your online course


The best ways to build your following


Creating irresistable offers


The phone sales funnel to get appointments


Webinar and sales video funnels with examples


The email marketing strategy we use


Daily activities to grow your brand


Finding the right market for your brand


How to separate yourself from other brands


Building your YouTube Studio


Improving your presentation skills on camera


Creating persuasive presentations


And more. A whole lot more

What’s inside?

Your Vision & Mission

Get the training that helps you stay motivated. Clarify your goals so you know exactly where you’re going and what steps to take.


Retail Price: $49
Included With Membership

Phone Sales Funnel

This is the phone sales funnel we personally use to sell high ticket programs. Get the scripts, templates, and step-by-step training.


Retail Price: $297
Included With Membership

Creating Your Alter Ego

It’s not about turning on beast-mode. It’s about becoming the beast. Creating an alter ego is one of the most powerful things you can do to accomplish anything. 


Retail Price: $197
Included With Membership

Time Management

This training shows you how to stay productive and learn exactly which daily activities you have to take to grow your personal brand.


Retail Price: $97
Included With Membership

Webinar Funnel

This programs walks you through the process of creating a webinar funnel to sell your programs. Scripts and email promo templates included.


Retail Price: $197
Included With Membership

Creating Online Courses

What goes into building an online course? This program walks you through the details to create your own online program. Get the checklists, training, and more.


Retail Price: $297
Included With Membership

Creating Offers

Get the training that shows you how to create offers people want. Learn to create programs and services that people buy so you increase sales.


Retail Price: $97
Included With Membership

Brand Positioning

This programs gives you ideas on how to make yourself stand out from the rest. You’ll learn different ways to position your brand.


Retail Price: $97
Included With Membership

Over 20+ Programs

We’re constantly adding new training and resources for our members.


Get Unlimited Access


You get several templates and resources so you don’t have to start from scratch. Use our standard operating procedures, templates, resources, & swipe files to build your own marketing campaigns faster.

Private Diary

How do you show people the reality of building a business, not just the rah-rah feel-good stuff? You’ll get access to a private blog so you can get more of a behind-the-scenes perspective about what’s going on, on a personal level. You’ve been warned!

Private Members-Only  Group

You get access to a supportive community to help you grow your brand. Whenever you have a question about building and monetizing your audience, post it inside the group and you’ll get an answer.

There’s no need to go at it alone. Brainstorm and work with members to improve your marketing skills and grow your brand.

    You have the ability to package and sell your expertise. Let us save you years of time and money by showing you the exact marketing strategies to build and monetize an audience online

    From: Benji Bruce

    I’ve seen a lot of people try to grow their personal brand through content creation and I’ve noticed a huge problem…

    Let me ask you a question…

    Why haven’t YOU reached more people and generated more sales with your personal brand?

    For every 1 person crushing it online, there are hundreds who are still struggling. 

    You see tons of people crushing it online, dominating their industry, but what are they doing differently?

    Most people don’t know what they should be doing on a day to day basis to market themselves.

    They hear the same advice about how you should ‘create content’ but…what else?

    It’s cool to create content but how do you generate sales? How do you monetize your brand? 

    Most people were trained wrong. They focus too much on their social media following.

    And I have a saying…

    If your social media following is bigger than your bank account then you’re building your business wrong.

    Most people spend years trying to figure out what I could’ve taught them in weeks.

    And maybe you feel like you’ve been running in circles. Like you’re on a hamster wheel. Doing a lot but getting nowhere.

    What’s up with that? What are you doing wrong?

    If you’ve struggled with your marketing then please listen…

    Your problem is that you’re going at this alone

    One of the dumbest things I did was not having a mentor show me the ropes.

    I started out as an illusionist.

    I learned marketing on my own and it took me a long time to figure it out.

    Then I started an online brand in the public speaking niche. And like a dummy, I went at it alone…again.

    And can you guess what happened? It took me a long time to make sales.

    I started out by focusing on content creation. In fact, I created content on a daily basis.

    And do you know how many sales I generated? Let’s just say it sucked (I’m still butt-hurt about it).

    Eventually I started modeling a company that generated over $50 million a year in sales. I dissected what they were doing differently than me.

    One thing they did differently is that they emailed every day.

    I thought, “Wow. Emailing your list every day? That’s a little too much.”

    Then I said to myself, “Uh Benji…they’re doing over $50 million in sales. I think they know a tad bit more than you do.”

    So I started emailing every day.

    Long story short, I hit $93,000 in a month.

    When I told my mom, she said “Wait…you mean ninety-three-HUNDRED dollars in a month. Right?”

    I said, “No. Ninety-three-THOUNSAND in a month.”

    There was a long pause on the phone. I think she spilled her coffee.

    I’m not saying this to impress you. I’m saying this to show you the impact someone can have on your life if you learn from the right people. 

    The Bruce Academy is that mentorship for you.

    It has the ability to alter the course of your entire life.

    And you have the ability to alter the course of other people’s lives once you start selling your expertise the right way.

    You need to master this stuff.

    You need to stop dabbling and start committing. It’s time to dominate your industry.


    Why spend years and hundreds of thousands of dollars figuring this out yourself? Don’t waste time. Get the right things done so you can start dominating your industry

    Frequently Asked Questions

    How do I cancel my membership?

    Wow, you haven’t even started and you’re already looking to cancel? Just kidding. Cancelling is easy. Go to ‘Your Profile’ in the menu. Click on ‘Payment Hub’. And you’ll see a subscription tab. From there, you can easily cancel your membership.

    Can you guarantee my results

    Anyone who says yes to that is lying to you. I don’t know you (yet) so there’s no way I can claim that you’ll get the same results as me or anyone else in the program. 

    Everyone’s brand is different. Everyone’s work ethic is different. And naturally, everyone’s results are different.

    The real question is…are you going to put in the work?

    Is this for beginners or advanced marketers?

    Both. If the training is too advanced, feel free to ask questions inside our group. There are no stupid questions. We are here to train you in the marketing tactics that are working right now so you can implement immediately.

    How often do you release new content?

    Every month

    Once I become a member, where should I start?

    Start with the Vision & Time management training. You need to have a vision for where you’re going with your business. And you need the time management skills to be practical on how you get there. With all the other training, feel free to go at your own pace and jump around. We are providing you with the skills you need to become a master marketer so the skills can be learned in any order.

    What if I can't show up to the live weekly sessions?

    Shame on you. Just kidding. If you can’t show up to the live sessions, watch the replay. You can find the replays inside the group and on the Bruce Academy site.

    Do you make your money teaching people how to make money?

    No. It seems like everyone is making money online by teaching people how to make money online. Kinda funny.

    We make our money in the public speaking niche. We train professional speakers.

    So everything you see inside the Bruce Academy shows you the tactics we used build that personal brand…you just have to duplicate it.


    Who Am I?


    My Story

    Benji Bruce started his first business as an illusionist/mentalist…

    He would get hired by companies like Remax, Aflac, AAA, Best Buy, IBM, and more, as the keynote presenter and entertainer for their events.

    To get hired, he cold called and cold emailed all day every day.

    Eventually, Benji started building an online brand in the public speaking niche to show everyone how he was getting on the stages of these Fortune 500 companies and charging $10,000+ for an hour presentation.

    However, Benji didn’t take the online courses seriously because it didn’t make sense for him to put effort into selling an online program for $297 when he was getting 10-30k for appearing at events.

    Then ‘it’ happened.

    Benji’s first breakthrough with the personal brand was when he hit $93,000 in a single month.  

    How Did I Hit The 100k/mo Mark?

    I started out as a mentalist/illusionist and became a keynote speaker. 


    I was getting 10k-30k to present at company events and I took my knowledge with marketing and packaged it into a program in the public speaking niche.

    At first I wasn’t making money with the program because I wasn’t committed to it. 

    You can’t blame me. 

    It’s hard to commit to selling a $297 course when you’re making 10k-30k for an hour presentation at company events. 

    But I set aside time to build the brand because I knew this could be a 7 figure business.

    Unfortunately, I made the same mistake most people do when they start building an audience.

    The biggest mistake was when I created tons of content.

    My studio was simple. A black background, camera, and ring light. Then I got a little fancy and added a mic and desk.

    I was on a roll. Creating content after content after content. And do you know how many sales I got?

    A whole lot of nothing. Zero. Zippo. Nada.

    I couldn’t figure out why. But then again, I didn’t care.


    Because I was making too much as a keynote presenter. 

    But I started to look at people who were doing 7 figures per month or more with their brands.


    One 7-figure/mo brand I was studying was sending emails daily. 

    I thought to myself, “No way. That’s too many emails. Are people gonna open them? They’ll get pissed if I email that much.”

    Then I thought to myself…

    “They make a whole lot more than I do. And what I’ve been doing hasn’t been working. I’ll try it their way.”

    So I started emailing every day.

    Sales increased. 

    What most people don’t realize in the beginning is that you can’t trust your thoughts. You’re not trained yet. 

    It would be like a newbie trying to tell Michael Jordan how to play basketball. It’s better to pay close attention to what he’s doing and model him.

    So I started modeling their sales pages, ads, everything.

    Sure enough, sales increased. 

    Eventually I was introduced to some other guys doing 7 figures a month with their brand.

    I was at their office I asked, “What does your funnel look like?”

    I was SHOCKED by what he showed me.

    It looked almost identical to mine.


    Our funnels are identical but they’re doing 7 figures a month. What’s going on here?

    Then I started asking more questions. I looked at the backend of their business.

    And this is where I saw the difference between their business and mine.

    They knew the details of their business. They knew their numbers.

    Customer acquisition costs, conversion rates, and a bunch of other words that sounded like they weren’t speaking English.

    So when I got home I Googled how to calculate these numbers and I created a spreadsheet to keep track of everything in my business…

    Every day I would put numbers into the spreadsheet.

    And little by little I saw the revenue in my business increase. 10k/mo, 20k/mo, 40k, and boom 93k during my birthday month.

    That’s when I completely switched to building and monetizing an audience in the public speaking niche.

    Anyone can build and monetize an audience in any niche.

    I can’t tell you how valuable it was to see inside a successful brand.

    From the outside, it looks like you’re doing everything they’re doing.

    But when you get a behind-the-scenes look, you’ll see that the level of detail is different. The commitment is different.

    The funny thing is that there’s nothing new under the sun.

    So when people hear advice from a webinar or YouTube video, they say “I heard that before.”

    That’s why they’re broke.

    You can know that you should spend money on ads, but unless you’re spending money on ads, you ‘knowing’ means nothing.

    Most people are one small excuse away from making major progress in their life.

    “No time.” 

    “No money.”

    “I have kids”

    “I have a job”

    “I’m not a tech person”

    In my case it was, “I’m making too much performing to spend time on this.”

    Once you get rid of your excuses, your life can change and you can change other people’s lives by selling your expertise.

    You need to master this stuff.

    And there’s no better way than to look over the shoulder of someone who’s currently building a brand so you can get all the behind-the-scenes secrets.

    That’s why we created Bruce Academy. It’s only $95 per month.

    You can see what we do in our business and you can build the skills you need to grow your audience.

    It’s time for you to start making things happen.

    Step your game up because this isn’t for the faint of heart. People who dabble get nowhere.